How To Build An Art Collection You Love
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Saturday, May 27, 2023
By Bonnie Sorsby
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Welcome to the enriching (and potentially addicting) world of art collecting!

Wondering how to know what to choose for artwork for your home? In this short and sweet guide, we'll dive into the basics of art collecting and provide you with practical tips and insights to kickstart your journey towards curating an art collection that speaks to your soul.

For many, the idea of collecting art can feel like an exclusive club—one with secret rules, gatekeepers, and an intimidating barrier to entry. But in reality, art collecting is a deeply personal experience, one that can be shaped in a way that feels meaningful and accessible to you.

You don’t need a gallery’s stamp of approval to start your collection. You don’t have to be an investor seeking financial growth. And you certainly don’t need to wait for permission to collect art that brings you joy.

The truth is, there are many ways to engage with and collect art. Whether you’re drawn to supporting artists directly, browsing local galleries, or working with an art consultant, the best way to collect is the way that aligns with your own interests and lifestyle.

The Many Forms of Art

Art comes in countless forms, and there’s something for everyone. Maybe you’re drawn to bold, abstract paintings that bring energy to a room, or perhaps you love the quiet storytelling of figurative work. Some collectors fall in love with textured mixed-media pieces, while others prefer the timeless elegance of sculpture or ceramics. Photography can capture a moment in time, while illustration and printmaking offer unique perspectives and handcrafted charm. Whether it’s contemporary, folk, conceptual, or classical, art is about what moves you—not what follows a rulebook.

As a Florida-based artist, I see firsthand how diverse and vibrant the art world can be. From the colorful coastal-inspired works that reflect our landscapes to modern abstract pieces, there’s no shortage of creativity here. Whether you’re collecting from local artists, discovering work in Florida galleries, or sourcing pieces online, there’s an abundance of art waiting to find a home.

Collecting Art on Your Terms

Art collecting doesn’t have to be about prestige or financial strategy—though if that’s your angle, it certainly can be. Art collecting is about bringing pieces into your life that resonate with you, that make your space feel more you, and that hold meaning beyond the surface.

Some people love the experience of working with galleries, which can be a wonderful way to discover and support artists while ensuring a curated and professional experience. Others prefer to connect with artists directly, learning about their process, inspiration, and personal journey. Some collect on impulse, discovering a piece on a trip or at a local pop-up, while others curate thoughtfully over time, letting their collection evolve organically. There’s no wrong way to do it.

Here are a few ways you might collect art that feel right for you:

  • Connecting with Artists Directly – Follow artists whose work you love, engage with them on social media, visit their studios if possible, and build relationships. Many artists sell directly through their websites, social channels, or at events.
  • Exploring Local Galleries – Galleries can be an incredible resource for discovering new artists, experiencing curated exhibitions, and receiving expert guidance. They help bridge the gap between artists and collectors, making art more accessible and offering support in navigating the collecting process.
  • Working with Art Consultants – If you’d love guidance in curating a collection that suits your home and aesthetic, or are collecting with financial efforts in mind, art consultants can help you navigate the process.
  • Online Platforms & Art Fairs – From curated online marketplaces to annual art fairs, there are plenty of opportunities to explore and collect without stepping into a gallery at all.
  • Trusting Your Instincts – Whether it’s a piece you stumbled upon while traveling or an artist whose work speaks to your soul, collecting art can be as spontaneous or intentional as you like.

Collecting for Connection, Not Just Investment

There’s a longstanding narrative that art collecting is only for those looking to invest, as if the primary goal should be future financial returns. But the most fulfilling collections aren’t always built with investment in mind—they’re built from passion, intuition, and a love for what makes a space feel personal.

Of course, art can be an investment. Some collectors thrive on seeking out work that may appreciate in value. But the heart of collecting is about connection—to the artist, to the work, and to your own personal style. The best collections are the ones that feel like home to the person curating them.

A More Open Approach to Collecting

If you’ve ever felt like art collecting is reserved for a certain kind of person—wealthy, well-connected, or gallery-approved—consider this your invitation to rethink that. Art is for everyone, and there’s no single way to go about collecting it. Find what speaks to you. Follow the artists you love. Seek out pieces that make you feel something. Whether you’re drawn to buying from a gallery, working with an artist directly, or finding art in unexpected places, collect in a way that brings you joy.

At the end of the day, art isn’t just something to own—it’s something to live with, to be inspired by, and to experience every day in your own way.

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